Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05178_Field_OMJE T5.txt

Text File | 1996-04-10 | 721b | 14 lines

excommunicated from the academy. These ideas do
not deserve a hearing, they’re not put forward in a
proper way, the man won’t defend himself. When
he won’t say, “Oh yeah, I made a mistake about
that, now I’d better revise my system.” Instead he
said, “What system? We don’t need a system.”
With that move, what happened was that students
were discouraged from reading McLuhan—there
was a whole movement that simply sneered at
McLuhan. I mean it was a kind of ridicule, and
McLuhan was well aware of this. But at the same
time that was going on in the universities at the
end of the ’60s and in the early ’70s, what you had
was a continued circulation of his ideas within